CREATIVE VESSEL:

GET EVERYONE CRUISIN'

Fall 2015

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Advisor: Ole Bouman

Acknowledgements: Ben Tam, Hannah Tong

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PROJECT STATEMENT

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China is experiencing a quick economic growth which results in market saturation without catching up the pace of market maturation. The key to the problem is to establish and standardize the growth of an innovative market.

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An upgrade of China’s business model from manufacturing to creation, leading to an innovation-oriented China of prosperity through leveraging the country’s emerging Maker Community.

Three exemplary companies of the creative industry, collaborated to propose Creative Vessels along the Grand Canal, namely, Seeed Studio, BYD and MAD.

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The Grand Canal played important historical and cultural roles in the past, and continued to breed new businesses with the Creative Vessel, by linking talents, not limited to fresh graduates from the Northern and Eastern China.

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The Creative Vessel Pitchbook is made under the following structure: (1) Domestic Market Urgency; (2) Birth of Creative Vessel; (3) Offers from Cretaive Vessel; (4) Scenarios on Cretaive Vessel; (5) Marketing Creative Vessel.

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PROJECT RECOGNITION

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- Semester GPA: 3.88

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- Nominated design studio presenter for
Public Forum: Mid Semester Design Studio Symposium
Spring 2016 Special Event, The Faculty of Architecture, HKU | 2015.10.23